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ABOUT VANITY FASHIONS

A legacy of quality. A future built on trust.

Proudly serving retailers across Canada for over three decades, with a strong commitment to quality and consistency.

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YEARS SERVING RETAILERS

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RETAILERS

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MULTINATIONAL REACH

OUR HISTORY

From humble beginnings to more than 4,000 retail locations.

Vanity Fashions started from humble beginnings in 1989 in Nova Scotia, Canada. Since that time, we have grown to become a multinational distributor of high-quality fashion jewelry with sales in more than 4,000 locations.

We take pride in offering a carefully curated selection designed for a broad demographic of fashion-conscious customers—combining a wide range of styles and value price points without compromising quality. Our strategic approach to planning and service keeps the customer experience at a high standard and makes retail easy.

WHAT GUIDES US

Built around long-term retail success.

Every assortment, display and service decision is shaped around the retailer and the person who discovers Vanity Fashions in-store.

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Quality & craftsmanship

Carefully selected fashion jewelry designed for value, comfort and consistency.

02

A partner you can trust

Thoughtful planning, clear support and retailer relationships built to last.

03

Retail made easy

Merchandising and service systems that reduce complexity on the sales floor.

OUR STORY, IN TWO LANGUAGES

Meet Vanity Fashions.

Watch our company and product story in English or French.

English Version

French Version

OUR PEOPLE

Meet the team behind the program.

yemi akindoju

Yemi Akindoju
President

Dawn Hendsbee

Dawn Hendsbee
National Sales Director

Agnieszka Roland-Mieszkowski
Program Manager

Cindy McDonald

Cindy McDonald
Compliance/HR

Richard Landzaat
Chief Financial Officer

Nadia Khraplyva
Inventory Management

Matthew Brown

Matthew Brown
Logistics

Shayla Miller
Graphic Design & Advertising

OUR COMMUNITY INVOLVEMENT

Supporting organizations that strengthen our communities.

We are honoured to support causes that improve care, learning, dignity and opportunity in the communities around us.

Dartmouth General Hospital
The Dartmouth General Hospital Foundation’s sole mission is to support innovation and exceptional care at the Dartmouth General by connecting with those who believe in the Dartmouth General and the communities it serves.
auburn
Developing and promoting culturally relevant school curriculum in the teaching and learning environment is one step to overcoming systemic inequalities and closing the education achievement gap of learners of African descent.
souls harbour
Souls Harbour Rescue Mission envisions a community where everyone, regardless of their circumstances, receives a hot meal, dignity, shelter, and support. 
adsum
We first opened Adsum House in 1983 and to this day, we remain grounded in our roots: to provide a safe place and support to women, gender-diverse people and families who are homeless and without resources.
YWCA
ANNS

MEMBERSHIPS

Connected to the communities we serve.

Canadian Aboriginal and Minority Supplier Council

Halifax Chamber of Commerce

Greater Burnside Business Association

Canada Gift Association

BECOME A RETAIL PARTNER

Put 35 years of experience behind your jewelry program.

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